BMW i3 Custom Wrap
Since the 1970’s, the BMW Art Car Project has invited some of the 20th and 21st centuries’ most iconic artists–including Frank Stella, Roy Lichtenstein, Andy Warhol, and Jeff Koons– to use BMW race cars as a canvas. In the tradition of the BMW Art Car Project, WRAPPED decided to expand our range of canvas to encompass automobiles. WRAPPED was drawn to the BMW i3 because its modern design makes it a perfect vehicle to display vibrant abstract imagery. Using artwork inspired by the floor of our art studio, WRAPPED endeavored to use technology create an abstract car wrap that would completely transform, though not overwhelm, this small, uniquely designed car. The result was a printed wrap as detailed as the hand-painted cars it was inspired by with the durability and functionality of automobile grade vinyl.