Custom digital art helps brand and define venues, establishing them as neighborhood landmarks. See this principle in action through our work at LA Live.
LA Live is a world-class entertainment complex in Downtown Los Angeles. Adjacent to major draws and attractions including the Staples Center and Los Angeles Convention Center, LA Live opened in 2007 to massive fanfare. It has since become an iconic centerpiece of Downtown LA’s dramatic resurgence. WRAPPED Studios is a proud creative partner of LA Live, as our studio developed custom digital art for display on the complex’s public-facing large-format screen network.
The complex’s management group utilizes LA Live’s video screens to promote events, release information, and market the property. We created a hypnotic piece of video art for display at the venue, consisting of abstract shapes engaged in slow, fluid movements as they expand their cyan, blue, and purple tones across a dark background.
The custom digital art plays on exterior video screens at LA Live, attracting the attention of passing pedestrians, vehicle passengers, and motorists. It draws interest in the venue, adding to its profile as a major downtown landmark and tourist attraction.
Our forward-facing art collective creates custom digital art in a wide range of formats. Clients can choose permanent installations or opt for subscription-based service.
LA Live’s management group opted to commission our studio on a permanent video art installation. While many of our clients prefer the ownership model, we also offer an alternative in the form of digital art subscriptions. This setup allows businesses and event venues to license video artworks from our large and growing library on a temporary basis. It enables clients to rotate the works on display according to fixed or variable schedules, which maintains viewer interest and creates a diversified sense of variety.
If you’re interested in a permanent installation, our video art consultants are fully available to begin developing a direction for your project. If you would like to learn more about our digital art subscription services, please contact a member of the WRAPPED Studios team.