Chelsea Santa Monica
Chicago based developer Fifield commissioned WRAPPED to create a large collection of original artwork for their new, high-end mixed-use development in Santa Monica, CA, Chelsea Santa Monica. With both a location in the heart of downtown Santa Monica and unimpeded views of the Pacific Ocean, Chelsea Santa Monica merges coastal living with urban luxury, providing residents with a unique, world-class experience. Fifield wanted a collection of art to reflect this beachy yet metropolitan lifestyle aesthetically. Specifically, they came to WRAPPED for a cohesive body of artwork to use in all of the corridors of the multifamily building. After an initial site visit to the apartment complex and after extensive discussions with the client about their ideal role for the artwork, WRAPPED designed an artistically diverse collection of 26 60 x 40 in. pieces to put in all four floors of the building. The combination between the aesthetic variety within the collection and the placement of this collection in the corridors results in giving the space a gallery-like quality that serves to further heighten the general sense of luxury already present throughout this stunning development.